(Blog post originally published at Receptional.com)
The words “Social Media” bring to mind disaster and lazy employees to many a CEOs mind, and often justifiably so. According to a survey from harmon.ie, 53% of employees are wasting at least one hour a day on distractions at work such as social media, text messaging and other applications.
Not only are there huge losses in productivity, but also there is the associated risk of the employee endangering the brand or company itself – hence why many organisations are resorting to banning access to Facebook and Twitter entirely in the workplace. Because of which, social networks have been given a bad name in the board room – unjustifiably so.
Social networks present brands and organisations with a whole new way to interact with customers, and a fresh and constant view of their marketplace. Not to mention that all the “Generation-Y” employees entering the marketplace now are using technology and interacting with each other in very different ways, and numerous studies have shown that breaks in the working day can help improve productivity.
The solution is simple:
Organisations need to have a social media policy in place to govern how employees use social networks in the workplace
Our consultants at Receptional have a wealth of experience developing social media policies for organisations such as PR agencies, right through to global technology companies – both in cases where social media marketing activities need to be focused and productive, as well as where employees need to have their time spent tagging their Facebook photos kept to a reasonable amount!
We can also help with tailored guides for how to utilise social media platforms such as Facebook and Twitter to gain the most out of them for your industry.
Give us a call, or email me (firstname.lastname@example.org) if you want to know more about how we can help your business and employees become more productive.