The social media oligarch and founder of Facebook, Mark Zuckerberg opened up f8 (Facebook’s annual developers’ conference) with the announcement that, on one day last week over 500 million people were logged into Facebook.
Add to that all the people who may have had something better to do that day, and you have more than 800 million ‘active’ users. Putting that in perspective, that’s the population of Europe. You can start to see where their $80 billion valuation is coming from.
In contrast, an estimated 2 billion people tuned in to watch the royal wedding earlier this year. Two billion. That’s one third of the world’s population tuning in to watch Pippa Middleton’s arse. Four times that of Facebook.
Therefore, I’m putting a value on Miss Middleton’s backside. A crude calculation based on very little I agree, however it’s estimated that 2 billion people have access to the internet in the world, and I’m of the belief that news of the royal wedding could have reached even those without access to the World Wide Web. So for Coca-Cola to slap their logo on Kate’s little sister’s rear end, she should have put a value at least quadruple that of Facebook. Her bum reached more viewers than the internet!
Hence, in terms of grossly overestimated advertising value, I’m arguing that Pippa Middleton’s arse is worth at least 4 times that of Facebook, $320bn, or just over £200bn.
Try insuring that one J-Lo…