Steve Jobs – the younger years

Following the news that Steve Jobs is stepping down from CEO (and the step-up to the leisurely post of Chairman of the Board) at Apple, the technology company he helped found and grow to the cult fame it now holds, here’s collection of some older pictures from his earlier years. How cool is the popped collar in picture three?!

Steve Jobs in his younger years

Steve Jobs in his younger years

Steve Jobs in his younger years

Steve Jobs in his younger years

Steve Jobs in his younger years

Steve Jobs in his younger years

Steve Jobs in his younger years

Steve Jobs in his younger years

Steve Jobs in his younger years

How the BBC lost 65,000 Twitter followers in a matter of seconds

Last Thursday, the 21st July 2011, the BBC lost over 65,000 followers on twitter – straight to a main rival. ITV.

Laura Kuenssberg, formerly the BBC’s Chief Political Correspondent, recently left for greener pastures over at ITV, and in doing so, changed her Twitter feed from @BBCLauraK to @ITVLauraK, taking her 65,000 Twitter followers with her.

Ownership of social media channels have always been a topic for debate. In my experience, I’ve seen large organisations getting funny about a board executive taking their favorite office plant when they leave, but then wonder why they allowed an intern to leave with the corporate YouTube channel and several thousand subscribers.

It’s time for organisations to wake up and realise that as the more technologically able Generation Y dominates the workplace, public facing employees are building up their own audience. People like dealing with people, and losing a good employee with a strong social audience is akin to football teams losing a star player. When Christiano Ronaldo moved to Real Madrid, a small percentage of fans would have moved with him, because there will always be some people who are more loyal to the individual than the club, the brand, the organisation. But that’s a whole different blog post.

This story heavily emphasises the need for both organisations and brands to implement a social media policy today.

The BBC do have a pretty detailed social media policy in place, hence why when Laura Kuenssberg left, she was obliged (I’m not saying that she wouldn’t have done anyway) to disclose to all her followers that she had left, and pointed them in the direction of her successor, so those more interested in Politics rather than Laura’s new position at ITV could easily switch over.

“But follow @BBCNormanS who’s stepping into my shoes in Westminster – but I hope you keep following me here”

Social media marketing is a great way of helping organisations and employees engage directly with customers, helping drive new business and develop new routes to market. However, you wouldn’t entrust unqualified employees to speak on behalf of your whole organisation at a local conference, so why would you allow employees to speak on behalf of your brand to a global audience without proper training or direction?

Organisations need to have a social media policy in place to govern how employees use social networks in the workplace.

Looking for Brad Jordan?

A search for Brad Jordan pulls up thousands upon thousands of search results on Google – predominantly due to some rapper in the USA.

Whilst born Bradford Jordan, everyone knows me as Brad – Which, in SEO terms, is pretty tough to get anywhere on Google’s search results. From famous actors to sportspeople, there’s no shortage of Brad’s in the world.

Jordan, as a surname, has been in the UK for well over 900 years, though to have been bought over by the Normans. It became popular in europe as a personal name during the Crusades when it was common practice for Crusaders to bring back vials containing the waters of the River Jordan to baptise their children with. Needless to say, there’s a heck of a lot of Jordans too!

So, how are people, looking for Brad Jordan (me) supposed to find, me? Those looking for someone else, why not try and look up Brad Jordan on Twitter or maybe Brad Jordan on Facebook. AND, if that doesn’t do it, you can always try looking for Brad Jordan on Linkedin. But for those looking me, Brad Jordan, Social Media Marketing Consultant at Receptional, well, you’ve found me! For those that haven’t, but are looking, I’ve tried to help them out by purchasing bradj.co.uk and bradjordan.co.uk.

If you are another Brad Jordan, and would like to purchase one of these domain names for a lottery winning-similar fee, by all means, do let me know!

Top 5 jobs for Rebekah Brooks now she’s left News Int.

Poor Rebekah. Where did it all go wrong? Being a Sideshow Bob lookalike has stopped you from being been booted off News International has it? (probably by Edelman, which if it’s the case, I raise my glass to you sirs). However, you’re a bitbull Rebekah, and with a CV like yours, and your (probably burnt) contacts, you shouldn’t find it too hard to get a job elsewhere. So here, just for you Rebekah, is a top 5 list of jobs for you to apply for, from the people on Twitter.

1) The Met Office

2) The Doctors

3) John Frieda

4) Number 10

5) BT

Thanks to @flashboy, @mostly_grumpy, @FashionBeautyEd, @charlieconnelly and @TheBigOBowski for the ideas! If you’ve got any more top tips for Ms Brooks, post them below!

Why I’m unplugging on social media day

Mashable has deemed the 30th June to be Social Media Day – “A day to celebrate the revolution of media becoming social”. It’s the second year of the annual occasion, but this year, I won’t be partaking in the celebrations.

Don’t get me wrong. Social media has undoubtedly changed our lives, and for the most part, for the better. We’re able to communicate with friends easier. Share photos without sending monumental zip files over email. Interact with brands on a more humane level – there are a thousand and one benefits.

However, it has come at a price, and this goes for the internet too. The problem is our inability to unplug.

Connecting online is something we do almost unconsciously now. I pull out my phone to check in somewhere, to take a photo, to edit, upload and share that photo, to tweet, to check links friends are sharing. The list goes on, and it all happens without thinking about it.

I’m regularly advising clients on how to use social media more efficiently in the workplace, and at work, I’ve become militaristic on organising my time on social platforms. Working in an agency, and even more so, freelancing for six months, taught me that very quickly. Being so plugged in can be a huge detriment to productivity if not managed right, hence I strongly recommend any client of ours to have a social media policy in place (contact me if you’d like us to help with yours).

However, it all seems to fall apart once I leave the office. I get sloppy, and browsing becomes lazy. The commute home is led by a check on Twitter, Facebook, and then another check after dinner, and last night I even found myself on Facebook in bed. I idly browse through friends photos, uploading some of my own, check on the progress of some of my client’s pages. It doesn’t really stop.

I’m addicted, which I guess is partly why I do what I do. But tomorrow, I won’t be celebrating social media day. I won’t be tweeting. I won’t be on Facebook. I won’t check LinkedIn, and I won’t be blogging. I won’t surf. I won’t browse. I won’t poke.

This social media day, I’m going to be unplugging, and I’ve scheduled this post. Besides, the 30th of June is my fiancée’s birthday, and I’m taking the day off to go hot air ballooning.

 

Ok, so I might tweet a photo…

Hot air baloon fail

(this post was written and published at Receptional.com on the 29th June 2011)