Looking for Brad Jordan?

A search for Brad Jordan pulls up thousands upon thousands of search results on Google – predominantly due to some rapper in the USA.

Whilst born Bradford Jordan, everyone knows me as Brad – Which, in SEO terms, is pretty tough to get anywhere on Google’s search results. From famous actors to sportspeople, there’s no shortage of Brad’s in the world.

Jordan, as a surname, has been in the UK for well over 900 years, though to have been bought over by the Normans. It became popular in europe as a personal name during the Crusades when it was common practice for Crusaders to bring back vials containing the waters of the River Jordan to baptise their children with. Needless to say, there’s a heck of a lot of Jordans too!

So, how are people, looking for Brad Jordan (me) supposed to find, me? Those looking for someone else, why not try and look up Brad Jordan on Twitter or maybe Brad Jordan on Facebook. AND, if that doesn’t do it, you can always try looking for Brad Jordan on Linkedin. But for those looking me, Brad Jordan, Social Media Marketing Consultant at Receptional, well, you’ve found me! For those that haven’t, but are looking, I’ve tried to help them out by purchasing bradj.co.uk and bradjordan.co.uk.

If you are another Brad Jordan, and would like to purchase one of these domain names for a lottery winning-similar fee, by all means, do let me know!

Why I’m unplugging on social media day

Mashable has deemed the 30th June to be Social Media Day – “A day to celebrate the revolution of media becoming social”. It’s the second year of the annual occasion, but this year, I won’t be partaking in the celebrations.

Don’t get me wrong. Social media has undoubtedly changed our lives, and for the most part, for the better. We’re able to communicate with friends easier. Share photos without sending monumental zip files over email. Interact with brands on a more humane level – there are a thousand and one benefits.

However, it has come at a price, and this goes for the internet too. The problem is our inability to unplug.

Connecting online is something we do almost unconsciously now. I pull out my phone to check in somewhere, to take a photo, to edit, upload and share that photo, to tweet, to check links friends are sharing. The list goes on, and it all happens without thinking about it.

I’m regularly advising clients on how to use social media more efficiently in the workplace, and at work, I’ve become militaristic on organising my time on social platforms. Working in an agency, and even more so, freelancing for six months, taught me that very quickly. Being so plugged in can be a huge detriment to productivity if not managed right, hence I strongly recommend any client of ours to have a social media policy in place (contact me if you’d like us to help with yours).

However, it all seems to fall apart once I leave the office. I get sloppy, and browsing becomes lazy. The commute home is led by a check on Twitter, Facebook, and then another check after dinner, and last night I even found myself on Facebook in bed. I idly browse through friends photos, uploading some of my own, check on the progress of some of my client’s pages. It doesn’t really stop.

I’m addicted, which I guess is partly why I do what I do. But tomorrow, I won’t be celebrating social media day. I won’t be tweeting. I won’t be on Facebook. I won’t check LinkedIn, and I won’t be blogging. I won’t surf. I won’t browse. I won’t poke.

This social media day, I’m going to be unplugging, and I’ve scheduled this post. Besides, the 30th of June is my fiancée’s birthday, and I’m taking the day off to go hot air ballooning.


Ok, so I might tweet a photo…

Hot air baloon fail

(this post was written and published at Receptional.com on the 29th June 2011)

Happy 25th Birthday .com!

In the busy world of Tech PR, pause for a moment to celebrate the 25th birthday of .com! On the 15th March, 1985, a computer manufacturer based in Cambridge, Massachusetts called Symbolics, Inc was the first company to register a .com address. Now, with close to 80 million .com addresses registered, the .com suffix has become one of the most ubiquitous keywords of the internet.

Now if only I’d registered .com for BradJ, Technology PR and Online PR whilst I had the chance. BradJ.com wasn’t taken back in the early 90’s, but .co.uk was much cheaper (and still is), and had a better ring to it…